99% Of Businesses Make This Advertising Mistake, And Why You Should Avoid It.

The absolute vast majority of advertising is either boring, cliché or outright lame. If you’re looking to run a campaign for your business, this article will help you understand what an ad is supposed to do: “Get more leads & sales.”

Let’s get to it…

When I first got into marketing & sales, I thought it’d be a smart idea to analyze how big companies advertise.

The shocking thing is... The more I studied their campaigns, the more confused I felt.

All I could see was dancing bottles of Coca Cola, people happily sitting on a couch eating Lays & some footballer using Clear shampoo…

The first questions I asked myself were: “What’s the thought process behind these ads? What’s the goal?”

At first I thought I was foolish. That I shouldn’t challenge the big companies' train of thought because of their “authority” in their industries…

BUT.

After months and months of research, I finally found…

The Untold Reason Why Most Ads Don’t Perform

I’m going to read you a quick snippet from a book that was written by one of the brightest minds in marketing…

“Most national advertising is done without justification. It is merely presumed to pay off. A little test might show a way to multiply returns” – Claude C. Hopkins

The main takeaway from this is that most businesses advertise randomly, the results are not measurable in the slightest.

Claude Hopkins had hope.

He thought that the era where companies are wasting countless amounts of money on ineffective marketing would come to an end…

He thought businesses will realize that ads should be measured…

WRONG! From 100 years ago –the book was written in 1923– up until today, this nonsense is still going on!!

If you’re a business owner.

If you don’t have millions to spend on marketing.

If you want more leads & sales.

You’re in the right place, because I’m going to show you…

How To Fix Your Marketing TODAY

When we spend money on something, we measure the result. 

Doesn’t matter if we're spending money on equipment, lunch or vendors - we make sure that we get what we pay for, right?

When I started my own business I tried to do the same with marketing. Instead of results I got word salad. 

‘Well, this ad is for brand name recognition’

‘We’re focused on top of mind awareness in our market’

‘This campaign is set up to solidify our branding and brand positioning’ 

This is usually said in a slightly condescending tone designed to make you feel dumb for even asking the question. 

Here’s the ugly truth:

“Most businesses throw away at least half of their marketing budget. Maybe even more than half.”

And that just didn’t sit right with me.

Here’s How I Stopped Throwing Money Away…

…And How You Can Do The Same!

I decided to get to the bottom of this and figure out the formula for effective marketing.The good news? There was a formula and I found it.The bad news? It took a huge amount of hard work, analysis & deep study.

If I had to write out all the elements of the formula we would be sitting here for weeks, so let me give you one of the best shortcuts I found.

Some might recognize it as ‘Pearson’s Law’.

“What is measured, improves.”

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something. 

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t. 

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we run needs to be measurable, no exceptions.”

No more jargon. No more vague marketing gobbledygook. Measurable, tangible, solid results.

There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.